Crypto exchange Blockchain.com has introduced an integration between the company’s Pay product and self custodial platform Metamask.
The partnership will allow Metamask’s millions of customers to unlock crypto payments in a frictionless manner.
Kicking off in Europe, the company’s plan to expand the partnership worldwide throughout 2024. The companies also intend to significantly focus on bringing the integration to Blockchain.com’s established audience in West Africa.
Speaking on the integration, Blockchain.com CEO Peter Smith stated:
“The rapid adoption of Blockchain.com Pay underscores the growing demand for seamless and secure crypto payments.
By leveraging our existing pool of over 40 million verified users, we're enabling them to transact with crypto directly within their MetaMask wallets, eliminating the need for repetitive KYC processes.”
Launched in December, Blockchain.com Pay is a crypto on-ramp that is designed to help web3 companies offer crypto brokerages of their own. Metamask joins TRON and Changelly as the first company’s using the service.
Blockchain aims to take on companies such as MoonPay, which has raised $650 million to offer similar services.