Memecoins = Viral Marketing

Welcome to the new marketing frontier, where a token can catapult a product into the crypto community's spotlight.

Author

CoinSnacks
January 31, 2025 • Estimated Reading Time: 5 minutes

Happy Friday. Crypto isn’t the only asset class responding to Trump in office. Gold is also surging, with prices surpassing the key $2,800 mark for the first time ever.

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5. SEC Greenlights Combined Bitcoin, Ether ETF

We’ve got Bitcoin ETFs. We’ve got Ether ETFs. Now, we may just be getting a one-stop shop for both. Yesterday, the SEC approved the first part of an application from Bitwise to provide investors with a balanced BTC/ETH exposure ETF weighted by market cap.

4. Fairshake Doubles Down

Pro-crypto super PAC Fairshake just disclosed a $116 million war chest, courtesy of Coinbase, a16z, Uniswap Labs, Ripple, and others. After a solid 2024 campaign, the industry is doubling down already for the 2026 midterms. The strategy? Prop up pro-crypto candidates, bury who’s left, and cement digital assets as the darling of Washington’s agenda. Congrats, crypto friends. The arguably corrupt form of lobbying is on our side. Don’t hate the player; hate the game.

3. Tether Books $13B Profit for 2024

Tether, the crypto company behind the largest stablecoin USDT, announced today that it achieved $13 billion in net profits for 2024. The profits derived from Tether's vast Treasury holdings as well as unrealized appreciation of its gold (~$5.3 billion) and BTC (84,000 worth ~$8 billion) holdings.

2. Unleash the Kraken’s… Financials

Given today’s pro-crypto administration and a rush of new product announcements and re-shoring efforts, all signs are pointing to Kraken going public soon. Lucky for us, the team at Kraken just released their light 2024 financials. Here’s a quick comparison of how Kraken performs relative to Coinbase.

1. JellyJelly Goes Viral

Venmo co-founder Iqram Magdon-Ismail just took the classic startup playbook and flipped it on its head. Rather than blowing millions on Google or Meta ads, he launched JellyJelly – a new content-clipping app – in combination with a" utility" meme token sale on Pump•Fun, which caused JELLYJELLY's market cap to surge to $250 million in just a few hours. And who really cares if token prices have crashed since? The real lesson? Turning your "cost of acquisition" into "user funds." Welcome to the new marketing frontier, where a token can catapult a product into the crypto community's spotlight and onto the top of every millennial's X account.

Bitcoin could be going to $150,000… but another coin could make a bigger run.

Juan Villaverde has a knack for nailing major crypto moves.

In October, with Bitcoin sitting at just $68,000, Juan said it would hit $100,000 before the end of the year.

Now he says it’s headed for $150,000 in 2025. But he’s urging his followers not to load up on Bitcoin. Instead, he says another coin could do even better.